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June 02, 2005
Competitive Shaving
Two of my favorite subjects, pointless unfair competition lawsuits and shaving, clashed in federal court with Schick emerging as the victor.
Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, Schick-Wilkinson Sword.
The Schick president said that the ad claims "go well beyond the capabilities of the products."
I disagree. I didn't acquire an M3 Power until I got a coupon for a free one at Osco because I didn't think the ads set it apart from what I'd been using, the Old Spice 4x4. I was wrong and the Gillette ads were wrong. They wayyyyy understate how sweet shaving with the M3 Power truly is.
As for Schick's competitor, the Quattro, as I've said before, is a piece of crap.
I'll leave you with this poem by Jack Jackson and since I know Mr. Jackson is a 1st Amendment absolutist, I'm going to reprint the whole thing without permission.
Ode to the Mach3 Power
What was it I was saying about you,
You three-bladed wizard,
You bitchin' piece of wizardry?
You ultimate power, you ultimate dream?
And then I find you plug into a three-A battery
A battery vibrated three blades on my face?
I apologize, you three-bladed witch
Which I doubted for no reasoning.
I doubted for no seasoning.
My face says, "I'M FULL!"
Thanks to Thomas for the tip.
Posted by Half-Cocked at June 2, 2005 06:36 PM
Comments
Only Sith Lords think in absolutes.
Posted by: Jack Jackson at June 3, 2005 01:45 AM
that thing is that good?
i been wondering 'cos i currently use a regular mach 3 and love it.
http://christopher-king.blogspot.com/
-c
Posted by: Christopher King at June 18, 2005 09:58 AM